With a wide variety of commercial construction offerings for high-end clients, PGC wanted a brand that was versatile and sleek. Playing off the cool blues and grays of modern architecture and the Seattle climate, I developed a three square logo to represent the trio of services they provide. Paired with a bold typeface, the branding signifies precision and expertise with a no-nonsense attitude. With the simple design, the logo can be easily updated for each branch of services depending on the client's need.
